Welcome to the Future of Living—LG’s Subscription Model Is Live
Subscription, not ownership. Tech that evolves with you. And yes, clean water too.
Let’s face it—traditional ownership is starting to feel a little dusty. In a bold move to reshape how we interact with tech at home, LG Electronics Malaysia has officially ditched its old “Rent-Up” model and rebranded it as LG Subscribe. But don’t be fooled—this isn’t just a name change. It’s a full-blown mindset shift.
And Malaysia isn’t just along for the ride—it’s leading the charge. We’re the first country in the region where LG is rolling out a full-scale subscription service for home appliances. That means no more upfront splurges on fancy tech, no more questioning if “renting” leads to ownership, and no more compromising on quality.
At an exclusive event in Kuala Lumpur, the announcement was made with none other than Lee Zii Jia, Olympic Bronze medallist and LG Brand Ambassador, in the spotlight. The vibe? Premium, forward-thinking, and refreshingly accessible.
What’s LG Subscribe, really?
Think of it as your backstage pass to a high-performance lifestyle. From LG’s sleek ArtCool air conditioners and CordZero vacuums, to the space-saving, smart WashTower laundry system and the ever-popular PuriCare™ water purifiers, LG Subscribe delivers premium tech directly to your doorstep—with professional maintenance included for up to 7 years.
All of it connects seamlessly with LG’s ThinQ smart ecosystem, so your appliances are always in sync, just like your playlists. And yes, it’s flexible enough to fit most budgets, especially for families who want the best without the debt.
“We’re removing the financial barriers to enjoying cutting-edge appliances,” said Justin Choi, Managing Director of LG Electronics Malaysia. “This rebrand isn’t just cosmetic—it’s a strategic leap toward becoming a Smart Life Solution Company.”
Justin isn’t just talking buzzwords. LG’s global Future Vision 2030 is all about breaking out of the “consumer electronics” box and turning into a holistic lifestyle tech partner—across homes, businesses, mobility, and even virtual platforms. In Malaysia, LG Subscribe is that vision in action.
The athlete’s take
Lee Zii Jia isn’t just a face on a poster. He’s a believer in the idea that innovation should be adaptable—much like athletes themselves. “As someone who values both performance and flexibility in my life, I appreciate how LG Subscribe makes premium products accessible to more Malaysians,” he shared during the launch. “This innovative approach mirrors the same forward-thinking mindset that athletes like myself strive for.”
Oh, and there’s a new purifier in town
As part of the rollout, LG dropped a new must-have into the mix—the PuriCare™ ATOM-U Water Purifier. It’s minimalist. It’s undersink. It’s sleek. And it turns your kitchen into a clean-water haven without sacrificing aesthetics. The ATOM-U is everything you want in modern tech—functional, beautiful, and built to blend into your lifestyle.
“This philosophy will continue to guide LG as we develop solutions that make life better for Malaysians,” said Justin Choi. Translation? They’re not stopping here.
Curious? Dive into the details at lg.com/my or keep up with the latest on Facebook.
Because the future of living smart just got a serious upgrade.
