Under Armour Recharges Its Game with a Fierce New Look at Sunway Pyramid
Under Armour is unleashing a powerhouse retail experience that’s all about pushing boundaries and owning your space. The brand’s freshly relocated outlet at Sunway Pyramid, spanning a generous 3,936 square feet, debuts the Brand House City concept — a bold, performance-driven design infused with a distinct Malaysian spirit.
Perched on the Lower Ground Floor, this revamped Under Armour Brand House drops jaws with a fusion of sharp, modern aesthetics and intentional design touches. The store’s vibe channels Under Armour’s relentless core values: authenticity, grit, and motion. From the striking reds to subtle neutrals, every corner screams energy and purpose.
But what really sets this spot apart is its nod to local culture. The cash-wrap zone sports a brick wall that pays homage to the iconic architecture of Kuala Lumpur, Penang, and Malacca — a tangible slice of Malaysia’s heritage right where you check out. Nearby, the FLEX Zone offers a chill haven with comfy seating for customers to pause, relax, and reset mid-shop.
“At Under Armour, ‘Protect This House’ has always inspired athletes to push their limits and stay strong with an empowering mindset,” says Samantha Lim, Commercial Director of Under Armour Malaysia. “With this refreshed Brand House, we’re creating a space where Malaysia’s fitness community can discover new gear, connect and gear up to protect their own house.”
Sustainability gets a front-row seat too. Under Armour’s eco-conscious approach shines through the store’s construction, which uses green materials and methods to slash carbon emissions — proof that performance and responsibility can go hand in hand.
On the product front, the relaunch spotlights the L4L Urban Outdoors collection — a Local for Local line crafted with an Asian fit that’s equally at home on city streets or rugged trails. Whether you're crushing workouts or kicking back, pieces like the Urban Outdoors Hybrid Jacket and Isochill Long Sleeve are built for versatility. Footwear lovers can also explore the comfy U Soft Movement Slides and Sandals, while the latest UA Echo and UA Unstoppable collections round out a selection designed for everyday champions.
To mark the grand reopening, Under Armour is rolling out some sweet perks:
UA Flex Sling Bag Giveaway
UA Rewards members: Spend RM690+
Non-members: Spend RM790+
While stocks last
Exclusive UA Charm Giveaway
UA Rewards members: Get a UA charm of your choice with any footwear purchase
While stocks last
Free In-Store Coffee
30 May: 5 PM – 10 PM
31 May & 1 June: 1 PM – 6 PM
While supplies last
If you’re ready to elevate your game and explore Under Armour’s fresh playground, the doors are open daily from 10 AM to 10 PM at Lot LG1.51 & 52, Lower Ground Floor, Sunway Pyramid. Get in, gear up, and own your house.
