Swarovski's Dazzling Year of the Snake: Celebrating 130 Years of Joy and Savoir-Faire
Hold on to your crystal-studded hats, because Swarovski is kicking off 2025 with a celebration that’s as bold as it is breathtaking. The iconic House is marking the Year of the Snake and its 130th anniversary with a collection that’s dripping in symbolism, shimmering extravagance, and unmistakable savoir-faire. From reimagined swans to serpentine treasures, this lineup doesn’t just shine—it stuns.
The Swan Takes Flight
Swarovski’s signature swan is getting a glamorous upgrade to mark this milestone year. Traditionally a symbol of eternal love and beauty, the swan takes on a fresh new energy with its 2025 redesign. Think timeless silhouettes but with a twist: paired swans, necks intertwined to form a heart, in a design that feels equal parts modern and majestic.
The standout? A paired swan pendant that’s pure artistry. It features a juxtaposition of materials—a chain-link bracelet meets a string of Swarovski Crystal Pearls—anchored by swans adorned with black and white Swarovski Zirconia in marquise and round cuts. It’s classic Swarovski, but bolder, fresher, and ready to turn heads.
Serpent Energy: The Snake Collection
Enter the mystique of the Year of the Snake. Representing rebirth, vitality, and inspiration, the snake slithers through this capsule collection with kinetic elegance. Swarovski captures the essence of this enigmatic zodiac symbol with designs that coil, twist, and dazzle in motion.
The collection is a masterclass in design, featuring everything from earrings to brooches. The star of the show? A gold-tone plated pendant showcasing a coiled snake wrapped around a luminous Swarovski Crystal Pearl. Every detail speaks to the brand’s unparalleled craftsmanship, from vibrant red accents symbolizing good fortune to the hypnotic interplay of gold-tone, rose gold-tone, and rhodium plating.
The Matrix Bangle Watch: Time, Redefined
Precision meets pizzazz in the Matrix Bangle Watch, a Swiss-made masterpiece inspired by Swarovski’s Matrix jewelry family. With its rose gold-tone finish, 20 baguette-cut crystals encircling the bezel, and 16 vivid red baguette-cut crystals on the bracelet, this watch isn’t just functional—it’s a statement. Fully adjustable and unapologetically bold, it’s the perfect wrist candy for Year of the Snake celebrations.
Write Your Own Story with the Crystalline Ballpoint Pen
Swarovski even makes jotting down your grocery list feel luxurious. Enter the Crystalline ballpoint pen, a gold-tone plated beauty filled with approximately 430 red crystals. Topping it off is a cheeky snake charm, decked out in multicolored crystals, because even your stationery deserves a little sparkle.
Crystallized Home Décor
When it comes to home décor, Swarovski delivers prosperity and playfulness in equal measure. This year’s figurines channel abundance with their shimmering designs.
The God of Wealth figurine, crafted with 687 precision-cut facets, is all about inviting success and wealth into your space. Its Golden Shadow effect and intricate details—think coins and an ingot—make it a showstopper.
And let’s not forget the Lucky Cat, an irresistibly cute addition to any home. With 481 facets, a bright red collar, and an uplifted paw beckoning prosperity, this feline figurine is pure joy in crystal form.
The pièce de résistance? The Snake Figurine, a green crystal beauty with 398 facets, a striking red tongue, and traditional hulu symbols on its forehead. It’s whimsical, vibrant, and utterly captivating—a must-have for any collector.
Your Year of Joy Starts Now
With Swarovski’s Year of the Snake collection, 2025 promises to be a year of joy, reinvention, and radiant style. Whether you’re drawn to the swan’s timeless elegance, the snake’s dynamic energy, or the playful prosperity of their home décor, there’s something in this collection to dazzle every facet of your life.
Ready to shine? The Year of the Snake collection is available now in Swarovski stores and online. It’s time to celebrate, sparkle, and slither into a year of crystal-clear brilliance.
