Huda Beauty's Easy Blur Foundation is Your New Viral Real-Life Filter

Let’s be real for a second—filters are fun, but imagine not needing them. Imagine waking up with skin so flawless, people would swear you’re living in Facetune. Enter Huda Beauty’s Easy Blur Foundation, a game-changer that Huda Kattan herself has been dying to share with us. The queen of beauty says it best: “It’s not a filter, but it looks just like one!” With over 100 tries to perfect this magic, Huda and her team have crafted the ultimate foundation for that real-life airbrushed glow we’ve all been chasing.

Ditch the Filters, Keep the Flawless Skin

Why rely on digital filters when you can have skin that looks this good IRL? The Easy Blur Natural Airbrush Foundation and Easy Blur Silicone-Free Smoothing Primer are here to do the work. These two are your new dream team—blur imperfections, smooth out pores, and leave you with a complexion that feels weightless and looks like it was touched by the hands of the beauty gods.

The magic? Niacinamide for that skin-loving smoothness and pore-blurring silica to keep things lightweight and airy. Available in 29 inclusive shades, this foundation adapts beautifully, delivering buildable coverage that feels like a second skin. It’s your secret weapon for that effortlessly perfected complexion—no filter required.

The Power Trio: How to Get That Filter-Free Glow

Huda didn’t just stop at the foundation. She’s given us the entire blueprint for achieving that flawless, camera-ready skin in just three easy steps:

Step 1: Prime with Easy Blur Silicone-Free Smoothing Primer. This jelly-textured, translucent primer instantly controls excess oil and smooths out skin texture, creating the perfect base for makeup application. Bonus points for being packed with Milk Thistle Extract and Glycerin to keep your skin hydrated and healthy!

Step 2: Blur with the Easy Blur Foundation. The buildable formula melts into your skin when applied with the Huda Beauty Base Brush, leaving behind an airbrushed, soft-focus finish. Pro tip: Buff it in with the brush for seamless, streak-free application.

Step 3: Set it all with the Easy Bake Loose Setting & Baking Powder. This final step is your go-to for locking in that airbrushed glow all day long.

Your New Must-Haves

  • Huda Beauty Easy Blur Natural Airbrush Foundation – RM199.00

  • Huda Beauty Easy Blur Silicone-Free Smoothing Primer – RM199.00

  • Huda Beauty Base Brush – RM199.00

Ready to get your glow on? The Easy Blur Foundation and Primer hit Sephora on October 2nd, with the Base Brush landing in stores on October 3rd. If you’re in Malaysia, swing by Huda Beauty’s new spot at The Exchange TRX Seibu Counter to snag your new filter-free routine.

It’s time to blur the lines between reality and perfection, one swipe at a time.

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