Good Virtues Co. Just Made Your Coffee Smarter — And Better for Your Skin

5 May

You’ve slathered it on your skin. You’ve lathered it into your hair. Now you can sip it. Good Virtues Co., Malaysia’s trailblazing Halal Clean Beauty brand, is officially the first to bring Habbatus Sauda to your morning brew. Teaming up with homegrown coffee chain Richiamo Coffee and retail giant Watsons Malaysia, they’ve dropped a game-changing collab that blends beauty and wellness into a cup — literally.

Unveiled at Starhill Atrium KL, the campaign introduces Malaysia’s first-ever Habbatus Sauda–infused drink series, served up exclusively at Richiamo Coffee outlets nationwide. It’s more than just a trendy sip — it’s a full-on lifestyle moment.

“At Good Virtues Co., we believe that true beauty starts from within — nurtured by kindness and confidence,” said Lum Chong Heng, Commercial Director at Citychemo Manufacturing Sdn Bhd.

For the uninitiated, Habbatus Sauda (aka black seed) is the powerhouse ingredient found in every Good Virtues Co. product — packed with natural nutrients, minerals, and antioxidants. It’s long been a staple in many Muslim households, and now it’s brewing up a storm in cafés too. Coffee and non-coffee options are available, hot or iced, depending on how you take your self-care.

“This collaboration with Richiamo Coffee and Watsons Malaysia allows us to bring its benefits to life in an innovative way. This brings to light for all our consumers that self-care can be as simple as taking a shower and enjoying a cup of coffee to start the day,” Lum added.

The tagline? Rejuvenate Your Skin, Awaken Your Senses. The mission? To make wellness as accessible as your favourite latte.

“We’re truly excited to be working with Good Virtues Co. — a brand that shares our passion for creating something that feels local,” said Dato’ Muhamad Zamry, Managing Director of Richiamo Coffee. “As the first coffee brand in Malaysia to introduce Habbatus Sauda-infused drinks, this collaboration marks a milestone for us... blending beauty, wellness and flavour into every cup to be enjoyed in life’s simple, everyday moments.”

Of course, the distribution muscle comes from Watsons Malaysia, where Good Virtues Co. has enjoyed a decade-long presence — now in over 700 stores.

“We’re honored to be Good Virtues Co.’s retail partner and to be part of this meaningful collaboration,” said Caryn Loh, Managing Director of Watsons Malaysia and Chief Operating Officer, Health & Beauty Asia. “It aligns with Watsons Malaysia's commitment to providing accessible choices that enhance the health and well-being of our customers.”

So, whether you’re a wellness enthusiast, a clean beauty convert, or just someone who wants to sip something that does something, this collab is one to check out.

Coffee with benefits? We’ll drink to that.